Our Key People

Jojo Isorena
Jojo Isorena has been working with dogs since 2002, when he acquired his first dog, an Alaskan Malamute. In 2006, he attended the Triple Crown Academy for Professional Dog Trainers in Austin, Texas where he trained under top professionals and competitors in the field. Upon successfully completing the graduation requirements, Jojo received his certification as a Canine Training and Behavior Specialist. He returned to Manila and began working professionally as a vet-referred behavior counselor and trainer, servicing clients mostly in the expat community. In 2009 Jojo established BetterDog Canine Behavior Center, the first professional training facility in the Philippines that educates owners in building better relationships with their dogs through positive training methods.

Tina Isorena
When Tina found herself caring for an Alaskan malamute puppy she imported from Canada, it became readily apparent that looking after a giant double coated breed was going to be a serious endeavor. And since there weren’t any dog groomers in Manila to whom she could turn for help at at the time, she packed her bags for the States and enrolled in the prestigious New York School of Dog Grooming. There she got her hands wet, literally, working on dozens of different breeds, learning the intricacies of combing, brushing, bathing, clipping, and the proper care and maintenance of the great variety of coats. More importantly, Tina learned how a truly masterful groomer’s insights can be essential to a dog’s well-being. With each and every client that comes for her salon services at BetterDog, she shares the wisdom of her experience with the same amount of care she gives to her own personal dogs.

Brad Feliciano, CPDT-KA

Karen Pryor Academy - Clicker Training Partner
Brad is a graduate of the Karen Pryor Academy for Animal Training & Behavior and is the first and only certified Karen Pryor Training Partner in the Philippines. He specializes in teaching clicker training to clients and helps them create dogs that are happy and sociable members of the family. Brad began his career in dogs in 2008 as a volunteer at the Philippine Animal Welfare Society (PAWS) where he provided direct animal care to rescued dogs and cats. While at PAWS, he trained under Jojo Isorena through the Rehabilitation and Basic Obedience Training Program for Shelter Dogs. In July 2009 he started his apprenticeship at BetterDog Canine Behavior Center, working with a variety of canine breeds and temperaments. Brad is currently an instructor for The Clicker School, The Family Dog Program, and Dog Agility classes at BetterDog.

Elsie Pfleider, CPDT-KSA

APDT C.L.A.S.S. Evaluator

Elsie learned to train dogs using rewards based methods when, as a Director of the Philippine Animal Welfare Society, she sponsored and participated in the Rehabilitation and Basic Obedience Training Program For Shelter Dogs. She is now a US Certified Professional Dog Trainer-Knowledge and Skills Assessed (CPDT-KSA) and an APDT Canine Life and Social Skills (C.L.A.S.S.) Instructor and Evaluator. Through the C.L.A.S.S. program Elsie hopes to promote training for good manners, and increase public access for all canine companions. Elsie currently teaches The Family Dog Program, C.L.A.S.S., Rally Obedience, Tricks, Agility, and Canine Fitness, at Betterdog. Apart from her teaching responsibilities, she actively competes in dog agility on a national level with her Border Collie, Swyft; she does dog dancing with her Border Collie, Rio; and her Philippine native dog, Sheba, is a Champion Trick Dog.

Joe Claret
Joe has always had a way with dogs. He began working with them as a volunteer of the Philippine Animal Welfare Society in 2008, providing much needed care and rehabilitation of rescued animals. He became an apprentice at BetterDog in 2011 and has quickly developed his skills in the various areas of dog training to become a full time instructor in obedience and dog sports. He competes at the national levels in dog agility with his dog Max, a minipin with maximum attitude. Joe also has a special interest in Canine Scent Detection and is currently working to get his US certification.

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